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15-Second Product Video Ad Plan

A shot-by-shot plan for a 15-second product ad: second-by-second script, on-screen text, voice-over, call to action and notices, with no unsupported claims or false urgency.

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About the “15-Second Product Video Ad Plan” template

A shot-by-shot plan for a 15-second product ad: second-by-second script, on-screen text, voice-over, call to action and notices, with no unsupported claims or false urgency. It is one of the templates in AI Video.

What it will ask you (13)

  1. Brand name
  2. Product and what it is for (e.g. a desk lamp with an articulated arm and adjustable light)
  3. Real, checkable features (comma-separated; only what is true)
  4. The main benefit you want to communicate (just one)
  5. Who is it for?
  6. Aspect ratio
  7. How will the visuals be produced?
  8. Visual style
  9. Ad voice
  10. Music
  11. Call to action
  12. Real offer, with conditions and dates if any (leave empty if there is no offer)
  13. Tone (pick up to 2)

Example result

What the AI returned with this prompt and some sample answers.

# 15-second product ad · brass bike bell from a small workshop

IDEA AND ASSUMPTIONS
- Brand: Rueda Lenta (fictional workshop). Product: “Tilín” brass bell.
- Single idea: it fits on the handlebar without tools.
- Backed by [user data]: 22 mm clamp with a wing nut.
- [to verify]: whether the clamp fits handlebars of other diameters.

SHOT-BY-SHOT SCRIPT (adds up to 15 s)
0-3 s    Empty handlebar; a hand brings the bell into frame.
         Text: “No tools needed”
3-8 s    Close-up: the clamp closes and the wing nut is tightened.
         Text: “22 mm clamp”
8-12 s   A thumb rings the bell; its real recorded sound is heard.
         Text: “Solid brass”
12-15 s  Bell fitted, bike leaning by the workshop door, logo.
         Text: “Order it on our website”

VOICE-OVER (about 30 words)
“This is Tilín, our brass bell. Open the clamp, place it on the handlebar
and tighten the wing nut. That's it, fitted. Order it on the Rueda Lenta
website.”

CALL TO ACTION AND NOTICES
…

How to use it

  1. Answer the questions in the form above.
  2. Generate the prompt and copy it, or open it straight in your AI.
  3. Paste it into ChatGPT, Claude or Gemini. If the result doesn't fit, ask the AI to adjust it or generate it again with other answers.

Frequently asked questions

What do I get with “15-Second Product Video Ad Plan”?
A complete prompt tailored to your answers, ready to paste into ChatGPT, Claude or Gemini. A shot-by-shot plan for a 15-second product ad: second-by-second script, on-screen text, voice-over, call to action and notices, with no unsupported claims or false urgency.
How long does it take?
You answer 13 guided questions; most have options to pick from, so it usually takes a couple of minutes.
Is it free?
Yes. Fill in the form, sign in with Google and copy the prompt, at no cost.
Do you store what I type?
Yes, in your history: we keep your answers and the generated prompt, linked to your account, for 12 months. You can see and delete them in “My account”. For health, diet, fitness and finance templates we store nothing.